The rise of China-centric hotel brands

International hoteliers are building dedicated brands in China to lure Chinese business travelers.

China is expected to become the world’s largest hotel market by 2025 and the second-largest business travel market, after the United States, by the end of 2020.

International hoteliers are doing what it takes to secure a foothold in China’s business travel market, and an obvious trend has emerged: building dedicated brands to cater to Chinese business travelers. Read More
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