Earlier today, Netflix CEO Reed Hastings announced on the company blog that Qwikster, their new separate DVD mail order business, was being scrapped before its debut. This decision, and the second price hike since July, cost Netflix 1,000,000 customers and 60% of its share price on Wall Street. The decision came after fielding many, many complaints from consumers who often aren't this vocal when the price of gasoline and health insurance constantly rise. This prompted Netflix to not only scrap Qwikster but also to shelve other projects and strategies it had had in store. What were they?
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Netflix Turns Qwikster into Deadster
Earlier today, Netflix CEO Reed Hastings announced on the company blog that Qwikster, their new separate DVD mail order business, was being scrapped before its debut. This decision, and the second price hike since July, cost Netflix 1,000,000 customers and 60% of its share price on Wall Street. The decision came after fielding many, many complaints from consumers who often aren't this vocal when the price of gasoline and health insurance constantly rise. This prompted Netflix to not only scrap Qwikster but also to shelve other projects and strategies it had had in store. What were they?